Bluntly speaking, Traditional Marketing is fading out and Digital Marketing Services is the only way forward for the survival of your business. I would rather say that going digital is one of the ways that your business can adopt for the survival of your business.
Although, I can’t say that traditional marketing is outdated, but today it needs a support from digital marketing in order to develop any business. Digital Marketing has evolved and has come a long way to diversify every type of business, which has given rise to many types of digital marketing services which we are going to discuss.
It is inevitable for every business to keep themselves updated and motivated with every upcoming changes to cope with evergreen challenges whether in terms of business ideas or new transitions to adaptation or competition from new entrants.
Look around yourselves, you will find every other business is try to grab the market-share from your business. You may have been enjoying your traditional business for the last couple of decades or may be even a couple more decades. Although being into the market for such a long period, you are looking for the survival because you feel being crushed by digital competitors. You can take example of Amazon, eBay and many other eCommerce platforms.
Well, it is not just about eCommerce platforms you can just think about any business and I can show the digital version of the same business which has outranked, outsmarted and outperformed that business.
I can keep talking about such never ending issues and every other business is facing issues with their plans of expansion and seeking options to grow in a faster way in this fast moving and ever developing world.
Every business is looking for a larger audience by acquiring new leads, new ways of generating traffic, new conversions thereby new ways of generating and more business either by penetrating into a new market segment or by looking for new regions where there are chances of generating more revenue.
Challenges that every other business face.
Every business needs new customers. That what the point is to run a business. Whether you are a start-up or an established organisation, your business can’t survive if you have no plans to generate new customers.
Looking for the right customers in your niche
Whether you are small art & craft shop, an established party shop, a dentist, a brick & mortar business or an eCommerce business or you just name it. Whatever you consider your business to be, but you should plan it right how to attract new customers.
Outgrow your competitors
You will find competitors in your business regardless of your niche. There is no such business where there is no competition, so please don’t bring the crap in your thoughts that you don’t have any competitors. But the fact is you just don’t know it yet and you got to find. We will discuss in details in our future discussions how to outgrow them.
Types of Digital Marketing Services that can help you outgrow your competitors
Below are the digital marketing services that would help you grow and survive in this challenging environment.
SEO
Search Engine Optimisation can give wings to your business. Your digital business can feel the push it would receive after SEO performed on the website. However, learning SEO is completely a different topic for another day, but hiring a good SEO agency could be worth while if you are really optimistic for the growth of your business.
SMO
Social Media Optimisation is also one of the better option in order to make every aware about the presence of your business and how your product or service can be beneficial to the society in general.
PPC
Pay Per Click can bring you the business at a very instant. It can push your content and your products & services whenever you want in front of your desired audiences. You don’t have to wait for the organic reach as you would need to pay to Google and other search engines wherever you wish to advertise, but this will bring you instant business so far as you are actually offering whatever you are talking about.
Content Marketing
You would have already known that, Content is king and nobody can deny it, including myself. If you keep generating content regarding your products and services, you will never be outdated. Your content should be useful to your visitors / audiences and it should provide value to your readers. Generating a random content which isn’t worth anything won’t bring any benefits to your business. But if you are genuinely creating a good content, you will reap the results in the long run.
Social Media Marketing & Leveraging Social Platforms
I have already discussed social media options earlier. But while dealing with these options, you should be vigilant that any of the social platforms are not proprietary i.e. you don’t own them and any of these platforms can kick you out at any point or they might ban you from their platform, even local governments can ban the platforms itself which might hurt you.
So along side you should always be vigilant and active enough to build your own email list in a long run, so that you don’t loose your users and you can always get in touch with them whenever needed.
I will discuss each one of them in future articles & blogs. Currently we are just touching bases so that you an overall idea what to expect from my blogs and how each and every step can help you further.
I can guarantee that if you keep moving forward and take actions as suggested, you will surely succeed in your triumphs.
Platforms to consider.
Developing & Growing your website.
There are many platforms you can consider to develop your website. But before you move forward with any platform, you should consider your requirements and plan how you would like to move forward.
You got to consider whether you can do with only CMS i.e. content management system or do you need to integrate ecommerce functionalities as well. If you just have CMS requirements then you can go ahead with WordPress, but if you are into selling products or services, you would also need to integrate Woo-Commerce alongside. Its always better you hire a good website development team.
If you are looking for a much more rigid platform and if budget is not an issue, you can go ahead with Magento platform, ASP.net or a PHP framework Laravel platform. It will give you much robust backend and you can customise the platform as per your specific needs. Although WordPress is much more flexible and will bring almost everything you need, still I would advise to plan this with the relevant development team.
If you still need any help to make any decision regarding this, I highly recommend you contact me and I will guide you through.
Learn new tools for growth.
Life is never easy. There are people who are just happy with their jobs and want to just continue their way as they are. But there are also people like us who want to have their own business and want to thrive coping all sorts of challenges alongside.
It is very essential that you know the fact that as a business owner you will always be required to learn new skills all the time. It will never be enough with whatever the skill-sets you own that you will continue thriving into your business. There will always be challenges and there will always be some new requirements.
There are many tools to consider for the sake of your business viz., eMail Marketing, keyword research, lead generation. These are just few names of process you essentially need for the long term success of your business. If I start jotting down the list of tools, I can still keep on and on and I can write a complete book with just the names of tools for each and every subject. Every other tool has different feature, which I am going to discuss in future articles just to avoid any confusion with this particular discussion.
I am going to end this for now, as it will never be enough to find mistakes in someone else’s work. I would rather concentrate on developing myself and also upgrading this content for my visitors like you, so that we all can push ourselves to make more revenue and generate our business a worthwhile concept for us and for our customers and visitors.
However, I am going to bring more and more value for you. Also if someone who wants the best website developed can get in touch with me and I am going bring you the best ever tools in future that would bring value to your own WordPress web development process and make your project much more elegant and live. If you find this article useful, please let me know in comments and if you have any other queries or concerns or requirements please notify me. I will surely try to add it on my next article.
